Economics and Business
Referential and Reviewed International Scientific-Analytical Journal of Ivane Javakhishvili Tbilisi State University, Faculty of Economics and Business

ISSN 1987-5789 ESSN 2587-5426
doi 10.52340

Journal number 2 ∘

Journal N2, 2024 content

„ECONOMICS and BUZINESS“ VOLUM XVI, N2, 2024

C O N T E N T S

ECONOMIC THEORY ◊ ECONOMIC POLICY

Mikheil Jibuti - Political-Economic Eclecticism in Georgia
Zurab Garakanidze, Solomon Pavliashvili - Demonopolization of the EU Gas Market in the Conditions of the Russia-Ukraine War
Lali Khurtsia - Topical Issues of Distribution and Use of Housing

FINANCE and BANKING

Leila Ghudushauri - Basel IV: Implementation, Challenges and Prospects
Zurab Zurabishvili, Davit Chelidze - Over the Thirty-Year History of the State Budget of Georgia, the Trends and some Directions for Improving the Budget Process
Beka Darakhvelidze - Comparative Analysis of the Cost of Equity Measurement Models for Developing Countries

MARKETING ◊ TOURISM

Nugzar Todua, Nino Gogitidze - The Impact of Social Media Marketing Activities on Purchase Intentions of Healthcare Consumers
Teona Tavdishvili, Ekaterine Maglakelidze - Generation Y and Z Preferences Regarding Influencer Marketing

ANNIVERSARIES
Professor Giorgi Malashkhia – 90

2024-07-26

Journal number 2 ∘ Mikhail Jibuti ∘

Political-Economic Eclecticism in Georgia

doi.org/10.52340/eab.2024.16.02.01 ჟურნალი N 2. 2024 Decommunization in Georgia followed its restoration of independence in 1991. The dismantling of a monopolistic system centered around the single-party rule of the USSR Communist party and its Marxist-Leninist ideology was a pivotal development. This period marked the acceptance of ideological and political diversity, yet despite the emergence of numerous political parties, the one-party dominance persisted. The ruling parties always had constitutional majority in the Parliament, but despite their declared ideologies, transformation of the Soviet economy was implemented through right-wing principles. Due to the complete lack of theoretical and practical expertise, politics and economy proved to be eclectic, and this eclecticism was further accentuated by the way in which the market economy interacted with the remnants of the Soviet system. The social structure that had existed during the Soviet era was shattered by
2024-07-26

Journal number 2 ∘ Zurab Garakanidze ∘ Solomon Pavliashvili ∘

Demonopolization of the EU Gas Market in the Conditions of the Russia-Ukraine War

doi.org/10.52340/eab.2024.16.02.02 The proposed ‘Vertical Gas Corridor’ is a project that will directly challenge Russia’s last remaining major gas pipeline Bratstvo - Brotherhood (Urengoy-Pomary-Uzhgorod route) into the heart of Europe.Bringing non-Russian gas into southern and central Europe via the Southern Gas Corridor has been a long-standing aim of the EU, regional EU member states, Turkey and gas producers as far afield as Central Asia and the Middle East, albeit with significantly differing agendas. Many projects, often grandiose, have been proposed over the years, often falling foul of the complex political and economic interests which crisscross the region. Russia’s invasion of Ukraine in February 2022 provided yet another twist to this Levantine Great Game, creating both new impetus for supply diversification and new infrastructure options as the Kremlin’s control over the pipelines originally built to bring gas west and south from Russia
2024-07-26

Economics and Business Referential and Reviewed International Scientific-Analytical Journal of Ivane Javakhishvili Tbilisi State University, Faculty of Economics and Business

ISSN 1987-5789 ESSN 2587-5426 doi 10.52340	Journal number 2 ∘ Journal N2, 2024 content „ECONOMICS and BUZINESS“ VOLUM XVI, N2, 2024 C O N T E N T S ECONOMIC THEORY ◊ ECONOMIC POLICY Mikheil Jibuti - Political-Economic Eclecticism in Georgia Zurab Garakanidze, Solomon Pavliashvili - Demonopolization of the EU Gas Market in the Conditions of the Russia-Ukraine War Lali Khurtsia - Topical Issues of Distribution and Use of Housing FINANCE and BANKING Leila Ghudushauri - Basel IV: Implementation, Challenges and Prospects Zurab Zurabishvili, Davit Chelidze - Over the Thirty-Year History of the State Budget of Georgia, the Trends and some Directions for Improving the Budget Process Beka Darakhvelidze - Comparative Analysis of the Cost of Equity Measurement Models for Developing Countries MARKETING ◊ TOURISM Nugzar Todua, Nino Gogitidze - The Impact of Social Media Marketing Activities on Purchase Intentions of Healthcare Consumers Teona Tavdishvili, Ekaterine Maglakelidze - Generation Y and Z Preferences Regarding Influencer Marketing ANNIVERSARIES Professor Giorgi Malashkhia – 90 2024-07-26 Journal number 2 ∘ Mikhail Jibuti ∘ Political-Economic Eclecticism in Georgia doi.org/10.52340/eab.2024.16.02.01 ჟურნალი N 2. 2024 Decommunization in Georgia followed its restoration of independence in 1991. The dismantling of a monopolistic system centered around the single-party rule of the USSR Communist party and its Marxist-Leninist ideology was a pivotal development. This period marked the acceptance of ideological and political diversity, yet despite the emergence of numerous political parties, the one-party dominance persisted. The ruling parties always had constitutional majority in the Parliament, but despite their declared ideologies, transformation of the Soviet economy was implemented through right-wing principles. Due to the complete lack of theoretical and practical expertise, politics and economy proved to be eclectic, and this eclecticism was further accentuated by the way in which the market economy interacted with the remnants of the Soviet system. The social structure that had existed during the Soviet era was shattered by 2024-07-26 Journal number 2 ∘ Zurab Garakanidze ∘ Solomon Pavliashvili ∘ Demonopolization of the EU Gas Market in the Conditions of the Russia-Ukraine War doi.org/10.52340/eab.2024.16.02.02 The proposed ‘Vertical Gas Corridor’ is a project that will directly challenge Russia’s last remaining major gas pipeline Bratstvo - Brotherhood (Urengoy-Pomary-Uzhgorod route) into the heart of Europe.Bringing non-Russian gas into southern and central Europe via the Southern Gas Corridor has been a long-standing aim of the EU, regional EU member states, Turkey and gas producers as far afield as Central Asia and the Middle East, albeit with significantly differing agendas. Many projects, often grandiose, have been proposed over the years, often falling foul of the complex political and economic interests which crisscross the region. Russia’s invasion of Ukraine in February 2022 provided yet another twist to this Levantine Great Game, creating both new impetus for supply diversification and new infrastructure options as the Kremlin’s control over the pipelines originally built to bring gas west and south from Russia 2024-07-26